

What drives innovation?
Painful rides
... and the need to ride again tomorrow
Every watt you produce passes through a critical contact point — the saddle. It determines how your pelvis rotates, how your hips move, how long you can stay aero, and whether you finish a ride strong or shifting around looking for relief.
Saddle innovation isn’t about more padding — it’s about smarter pressure distribution, better support, and designs built around how riders actually move today.
WHAT'S NEW
FLOWBIO Sweat Sensor
Know What You’re Losing. Ride Smarter. The world’s first wearable sweat sensor, now available at Via Ciclante.
Whether you’re training for an Ironman, racing in the summer heat, or grinding out long-distance efforts, hydration plays a critical role in performance and recovery. Flowbio gives you the data you didn’t know you needed—sweat rate, sodium loss, and fluid loss—all measured live during your ride. It’s a game-changer for cyclists who want to optimize endurance and unlock performance insights previously reserved for the pros.
FLOWBIO How it works

Attach + Ride
Stick the Flowbio sensor to your upper arm using medical-grade adhesive. It activates automatically as you begin to sweat.
Real-Time Data
The device monitors your sweat rate, sodium concentration, and fluid loss as you ride, sending live data to your phone.
Personalized Results
Your hydration profile is built from real physiological data—no more guesswork or generic guidelines.
Plan + Perform
Use your data to adjust your fluid intake before, during, and after training—especially during heat or altitude exposure.
Curious about sweat tracking but not ready to commit? We now offer Flowbio as an in-store service, giving you access to pro-level data without the upfront investment. Come by the shop to learn more.
















